Scope of Digital Marketing in India 2022 [Career & Courses]

Scope of Digital Marketing in India 2022 [Career & Courses]

Why is digital marketing a big deal? What is the scope of digital marketing in the future? How to learn digital marketing for a career?

If such questions are swarming in your head then you are not alone. Since everything is evolving, marketing methods have no choice but to change the route as well. And when it comes to today’s business world, then it is pretty safe to say – digital marketing is the king and its kingdom is as paramount as it goes. In this section, we are going to discuss all it covering topics like:

  • Meaning and advantages of digital marketing
  • Scope in the digital marketing in India
  • A career in digital marketing
  • Future scope of digital marketing

Scope of Digital Marketing Career in India

The marketing world has seen consequential changes in the methods through which customers receive information.

Then changes in market trends also bring a stir in the progression which makes online marketing remain the most dearly marketing technique for all types of companies. Not to mention, with the growth of digital marketing, there’s a lot of exploration to do on the career front as well.

Now let’s further this discussion by understanding what is the deal all about it and what is the scope in online marketing from a long-term point of view and not to forget- career in digital marketing.

What is Digital Marketing?

The term Digital Marketing represents the business activities that are carried out across the Internet platform, with a number of technologies. It is the method of promotion of the products and/or services provided by an organization.

In simpler terms, Digital Marketing refers to a modern method incorporated by organizations in order to interact with their customers and attract them to buy the goods or services they offer. The types of digital marketing include email marketing, blogging, online banner advertising and video marketing.

If you want to understand digital marketing with an example then you need not look further than Instagram. It is a vast and immensely popular social media platform where businesses promote their products and services, from most startups to companies.

Before we move on to understanding the scope of Digital Marketing in India, let’s understand how digital marketing is important for businesses today and what are the benefits of digital marketing.

Types of Digital Marketing

There are multiple techniques and strategies that businesses incorporate for the goal of achieving attention from their target audience. Here are some of the best and most common types of digital marketing-

digital marketing scope in india

  • Search Engine Optimization (SEO)
  • Pay-per-Click (PPC)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Marketing Analytics
  • Affiliate Marketing

Benefits of Digital Marketing for the Business World

benefits of digital marketing

Is digital marketing a boon for businesses?

With everything rolling on the internet nowadays, most organizations find it easy to communicate with their customers through various channels.

There are many advantages of digital marketing that make organizations adopt this practice.

Local Reach

You can vouch for digital marketing and kickstart its techniques right away if you’d like to increase the brand visibility to the local customer base. With the help of locally targeted ads and SEO can bear fruits for companies and invite more customers. It is more efficient than printing out flyers and distributing them around.

Global Reach

In the times of traditional marketing, businesses faced restrictions by geographical factors which prevented them from promoting their products globally unless they spent huge funds. Now that there is a wide scope of Internet marketing in the world, an organization can seamlessly achieve global interaction.

Most small-scale local businesses are now capable of reaching out to their customers on a global level by opening an online store and it is something that would not be possible in the case of traditional marketing without paying sky-rocketing money.

Less Expensive

One of the incredible benefits of the digital marketing field is that it costs you way cheaper than traditional marketing. Whether you are promoting your business on a local platform or an international one, digital marketing serves you with cost-effective practices.

Easy Learning Curve

If you look at the learning front of the scope of digital marketing in India, you will find numerous aspects to grasp knowledge on. Most of the skills are fairly easy-peasy to learn.

Multiple Strategies

There are various strategies for digital marketing that can be adopted by different types of businesses. A B2B business that is interested in gaining international leads may have a totally different strategy than a B2C local business selling clothes.

While there are companies that can easily have beneficial outcomes with content marketing as well as SEO, others businesses can leverage conversion-based ad campaigns to enjoy fruitful results.

The idea is to have a regular analysis of the results and create enhanced tactics with time. Know that the ability to change and adapt to the market demands is what digital marketing strategy is all about.

Easy Targeting

Another amazing advantage of digital marketing is that it brings you the data which helps you see what kind of audiences you should be targeting.

With that, you can optimize your marketing campaign targeting them. You will find different ways for targeting which include search engine optimization, pay-per-click, or demographic information.

These targeting components will back in making sure that your campaign communicates with the right audience. It also helps you to evaluate the evolving gestures of your customers and update campaigns as per such changes.


The availability of various sorts of content is yet another advantage of this promotional practice. This method of marketing comes with a number of content types that are available to display your brand online.

There is a huge range of content types to choose from for different platforms. It helps maintain your brand actively and develop effective online campaigns. In digital marketing, you can easily come up with content that fits different platforms.

Here are the Most Common Types of Content in Digital Marketing

  • Blogs
  • Emailers
  • Visual content
  • Infographics
  • Social media posts
  • Whitepapers
  • Podcasts
  • Ebooks
  • Quizzes
  • Webinars

Increased Engagement

One of the most crucial benefits of online marketing is that it comes bearing increased engagement. This type of marketing is devised in a way that attracts engagement by default. Users can share their blog, a photo, comment on your posts, and whatnot. They can also interact with your website through a paid ad click.

The most interesting part about these reactions is that they can be analyzed. This will allow you to come up with even better and more engaging posts to increase brand awareness or boost sales. Know that the more you engage, the more customers you stand a chance of getting.

Analytics and Optimization

This one is yet another important benefit of digital marketing. Web analytics help you fathom the outcome of digital marketing practices in real-time.

It also helps you with the optimization of your future campaigns. Not only that, you become able to tackle any loophole quickly.

Scope of Online Marketing on Different Platforms

There is no denying the truth that this is the industry that will grow as higher as it goes. Most of the customers come across companies via social media channels.

Moreover, a company can have about 1 million customers only through Instagram and then Facebook helps millions of businesses connect with their consumers. The scope of digital marketing is not limited to one platform. It goes beyond that.

Let’s take a look how the scope of digital marketing for the world of businesses-

Social Media

When we talk about the scope of digital marketing in the present business world, we cannot help but keep the contribution of social media in high regard. This platform alone can drive a wide range of customers to your door.

Organisations use social media platforms for both business-to-business (B2B) as well as business-to-consumer (B2C) in digital marketing campaigns.

In order to generate leads in the case of B2B, the marketers stay up-to-date with social media platforms such as Twitter. Then there’s PPC that helps their campaigns in reaching their target customers without needing to spend much.

When it comes to B2C, marketers stress upon increasing brand awareness and inviting more customers to the websites using social media channels like Instagram, Facebook, Twitter, and Pinterest.

Paid Search

In this method, marketers pay search engine companies like Google a fee when a person types a keyword, and their ad is displayed at the top of the list of search results.

Organic Search

Organic search or natural search is a method that requires an impeccable approach marketers have to naturally bring their content on the top of natural search results on search engines.

Email Marketing

Whether you realize it or not, email marketing campaigns work pretty effectively when it comes to establishing presence across your target market.

They are also quite easy to reach for small businesses. Businesses are full-fledged incorporating this type of internet marketing. Also, it is going to play an eminent role in continuing the scope of digital marketing.

Content Marketing

Content marketing is all about publishing informative blogs, guides, tutorials and other forms of online content.

Additionally, podcasts are also burgeoning to be an excellent way to reach out to the target audience. Content marketing helps engage your target market in its own outstanding fashion.

What is the Career Scope in Digital Marketing?

Since the scope of digital marketing industry is widening with the time and getting immense popularity, companies need digital marketing professionals and experts.

And in times of the Covid crisis, this market has increasingly focused on digital as well as technology skills as they allow companies to practice business remotely. So, companies are demanding for individuals who are skilled enough to keep up with online marketing designations.

When it comes to the future of digital marketing in terms of career, know that there is a bundle of digital marketing courses to help you get there.

The digital marketing jobs are available in different sectors of business. There are a myriad of platforms such as SEO, SEM and writing that pave your way to make a career in digital marketing.

Here are the best digital marketing jobs that help make digital marketing a good career option for many people.

Social Media

social media optimization

Social Media Marketing helps look after digital ads which you see on your social media feeds like

Instagram and Facebook. It also helps with organic posts on social media platforms.

You can make your way into this field by starting your career as a social media marketer right from the position of an executive, strategist or a consultant and then finally move to the post of a social media marketing manager.

Search Engine Optimization (SEO)

search engine optimization

The market has seen a significant spike in the demand of SEO services in recent years. SEO opportunities are high all the time nowadays.

If you want to get to the position of SEO specialist, you can get started with a job as SEO Executive and then move forward to SEO Senior Executive or Strategist, SEO Manager and then- a SEO Director.

Pay Per Click (PPC)

pay per click ppc

This is another role in the world of internet marketing that requires an individual to be well-equipped with the knowledge about the fundamentals of search engine marketing (SEM) which involve search engine optimization (SEO.)

This is the best option for those who are analytical and pro with numbers. The ultimate goal of a PPC individual is to convert their online marketing practices into optimal ROI.

Search Engine Marketing (SEM)

search engine marketing

SEM professionals look after the planning, implementation and management of the overall SEO strategy of the company which encompasses a big horizon of responsibilities such as web marketing, content strategy, web analytics, keyword strategy etc.

This career field starts with the post of SEM executive which moves forward to SEM senior executive or SEM strategist, SEM Manager and finally leads to the designation of SEM Director.

Content Writer

digital marketing career

This one is one of the best career options in digital marketing. The role and responsibility of a content writer is to compose content for blogs, articles, social media, product descriptions, and for the company’s website.

They also need to change content when required, updating the website content regularly and promoting blogs by sharing them to various platforms.

The career starts with a junior content writer, moving forward to senior content writer and then, content strategist. This is the best career option for the ones who carry a thing for writing and are a grammar nazi.

Also Read: Top 10 Digital Marketing Institutes In Jaipur

What is the Scope of Internet Marketing in India for Students?

What is the future scope of online marketing jobs for students?

Well considering the demand for digital marketing in India, it’s safe to say that taking up a digital marketing course and developing the skills of a true digital marketing manager won’t go to waste.

Even if you are a student, it is not too early to get started with a digital marketing course that helps you work your potential to make the best out of the future scope of internet marketing in no time.

Looking at the industry stats, there are a lot of digital marketers that have built their own brand by turning into an influencer in a specific niche. There is a world of digital marketing jobs that give students a room to work part-time online.

How to Get Started with a Career in Digital Marketing?

As the scope of digital marketing in India is evolving in the world of business, you can get a good career out of it.

The Digital Marketing career option is a welcoming opportunity that allows people to explore different techniques. Digital marketing is a perk for people from different fields.

The basic requirements to become a digital marketer are creativity, analytical approach, and inclination towards technology.

The scope of digital marketing in India is ever-evolving and ever-transforming. At times, there are trends for voice searches while sometimes it becomes essential to incorporate trends like Virtual Reality and Artificial Intelligence.

Therefore, it is a fabulous idea to start learning the skills, as you have a bright opportunity to make digital marketing a good career.

The feel-good perk of working in this field is that with a set of skills and a pro approach to work as a digital marketer, you will have no hard time making it to high-paying companies.

What is the Scope of Digital Marketing Career on Online Platforms?

The scope of digital marketing in India or anywhere

has a lot to do with the rise of online platforms for work. Things have become a lot easier to handle and with the help of digital marketing courses.

Whether it is for a newbie or a digital marketing manager, there are manifolds of digital marketing career options on the online station out there.

So, how to make a career in the digital marketing industry leveraging the online platform? Let’s steal some ideas.


A number of digital marketing managers prefer full-time writing to make a digital marketing career. By devoting time and learning digital marketing to its principles, bloggers can make good money.

Affiliate Marketing

You can jumpstart your blog or website dedicating it to a specific niche to build traffic and viewers. Once you start drawing good traffic, you can get to make a good income with the help of AdSense & affiliate marketing strategies.


This is an amazing career option in digital marketing. Considering the pace of demand for digital marketing, you can offer your services to clients.

Start an Agency

When you have spent time taking up digital marketing courses, why not leverage into making something of your own? If you are experienced in handling a business like a digital marketing manager and have contacts and resources then you can start your own digital marketing agency. With this, you will be able to create marketing strategies for your clients and use them in online marketing services.

Start a Drop-Shipping Business

Dropshipping refers to a business model wherein you can sell your products online to customers. Here, you don’t have to own these products physically. You can develop an eCommerce website on Shopify and choose your products after doing thorough research. Not to mention, this one is one of the popular online career options in the digital marketing industry.

How Much Does Digital Marketing Cost?

One of the important notes to make here is digital marketing costs. There are a lot of factors shaping digital marketing budgets. These factors include the size of your company and the end goals of your project. An average digital marketing cost starts from $20,000 to $170,000 per year.

You must note that a digital marketing service does not stick to one strategy or platform and it keeps changing with evolving trends. It means that your digital market costs will also change as your business grows.

Frankly, it is a must to do your homework on how much you should really be spending on online marketing for your business, whether your business is small-scale or large. The costs vary across different digital marketing agencies as each offers the same package at different rates.

A number of agencies boast providing cheaper deals too. This is why you need to do all the research you can in order to see which agency tunes in with your requirements at a less expensive deal.

NineHertz Academy Digital Marketing Course

Nowadays, it isn’t an uphill task to learn internet marketing. With things going amazingly successful across the online platform, you can learn how to be a digital marketer with the required education right from your home. NineHertz brings you plain-sailing learning with their digital marketing course.

This course offers you a fabulous platform to develop skills of digital marketing which covers a number of domains such as SMO, SEO, YouTube marketing, lead generation, conversion tracking, content management, email marketing, affiliate marketing, Google analytics, PPC and Google Adwords.

This is a 2-month long digital marketing course that has served over 200 students with 2-hour long live classes. It is a surefire way to master the attributes of a pro digital marketer in this steadfast world of competition. Classes are conducted by industry professionals and cover all that you need to learn in 10+ modules.

This comprehensive course brings you a variety of online marketing certification courses. Since marketing certifications make for an entry pass to turn into a more skilled and solution-oriented marketer, this opportunity is a must-try. This is an option to try if you want to start a career in digital marketing.

Scope of Digital Marketing in the Future

The growth of digital marketing has been tremendously significant and the stats show this growth is only going to turn out to be a trend in the future. Overall, the future scope of internet marketing in India is shining bright and safe.

The future of digital marketing will be a lot about the evolving nature of technology. About 30% of customers are connected to digital marketing practices via their mobile phones and this factor is going to add a lot to the evolution of marketing strategies.

This brings us to the future scope of digital marketing jobs future. The industry is going to grow with more and more career opportunities which means that you can hone your creativity, take care of the innovative side and keep tabs on the latest trends in order to be a successful digital marketer.

Covid and the Digital Marketing Industry- Scope in the Pandemic Era

Covid has played its own role in contributing to the growth of online marketing. People are blending well with the new normal regime and moving more and more towards online activities such as ordering food or medicines, shopping, and most of all carrying out transactions online. The last couple of years proved how internet marketing is a silver lining for businesses when there’s no other way left for them to communicate with their target customers.

It all boils down to a vision that the scope of digital marketing in India is going to be in sync with the demands of the consumers for a long, long time. Amidst this, it is important to note that competition in the field is the stiff one which makes it imperative for companies to get more proactive in the efforts they make.

Final Thoughts- Stepping into the Digital Marketing Industry

If you are dreaming of becoming a maestro in the world of online marketing and would like to get started with a career in a digital platforms, then you are aiming for a big-fat chance that is going to keep your career active for the long term.

By learning what’s required in the field of internet marketing and implementing its tactics in business is going to unfold the desired success before you. On top of everything, it comes with high-paying opportunities that add a major reason for adopting this skillset.